How Digital Marketing and Coaching Collide
When I look back at my career, and even further back into my family history, I see a thread that connects it all: a love of learning and teaching. My grandmother and great-grandmother were both teachers. I grew up admiring their patience, their ability to inspire, and their deep belief that knowledge could open doors. For a long time, I thought I would follow in their footsteps and become a teacher myself.
Life led me into marketing instead, but in many ways, I have been teaching all along. Coaching, training teams, and guiding business owners have always been about learning, growth, and sharing knowledge in ways that make people feel capable and empowered.
My Foundation in Digital Marketing
My professional path began in digital marketing, and it is still a cornerstone of what I do today. I worked with small and mid-sized businesses that wanted to do more than just get noticed. They wanted to connect authentically with their audience and build brands that carried meaning.
I loved developing strategies, but even more than that, I loved seeing the lightbulb moments when a client finally understood why SEO mattered or how a content plan could transform their visibility. It was never about jargon or industry buzzwords. It was about clarity and confidence.
That is still the approach I take as a strategist today. I do not just run campaigns. I teach my clients to understand their marketing so they can own it.
Leadership and Training
My love of teaching also carried into leadership roles where I managed and trained teams of marketers. I helped people develop their skills, take on new responsibilities, and see themselves as leaders.
I discovered that I thrived in this space: mentoring, troubleshooting, building systems, and helping people develop both confidence and competence. Watching someone you have trained succeed is one of the most rewarding experiences, and I experienced that often.
Those years taught me that leadership is really about service. It is about showing up for people, removing roadblocks, and encouraging them to see their own strengths.
The Shift Toward Coaching
Over time, I noticed a pattern. Clients and colleagues were not just asking me about digital marketing. They were asking me bigger-picture questions about business growth, leadership, and direction. They wanted clarity about where they were headed, how to align their businesses with their values, and how to make decisions that felt right for them.
I realized my role was naturally expanding beyond strategy into coaching. Entrepreneurs did not just need marketing solutions. They needed someone to guide them, challenge them, and remind them of the bigger vision when they got lost in the weeds.
That realization led me here: coaching in addition to digital marketing. Not one or the other, but both, because together they allow me to serve clients more fully.
Why I Coach
Coaching, to me, is an extension of everything I have always been drawn to: learning, teaching, and helping people grow.It combines my marketing expertise, my leadership experience, and my family legacy of teaching into a role that feels both natural and deeply fulfilling.
Here is what I believe at the core:
Clarity creates momentum. When you know where you are going and why, the overwhelm fades and progress becomes possible.
You do not have to do it alone. Every business owner deserves someone in their corner who can offer perspective, accountability, and encouragement.
Your story is your greatest asset. Facts and features do not connect people. Stories do. And the more you embrace your own, the stronger your business becomes.
Continuing the Journey
Today, I wear two hats: digital marketing strategist and coach, and I would not have it any other way. Strategy keeps me sharp, creative, and results-driven. Coaching allows me to step into the teacher’s role that my grandmother and great-grandmother once modeled for me.
That is my story. That is why I coach. And if you are contemplating the next step in your journey, here is what I will say: you already possess the potential. Sometimes, all you need is a guide to help you navigate your path more clearly.